Portfolio
With two decades of cross-sector consulting experience, I’ve delivered results in industries including healthcare, femtech, nonprofit leadership, and early-stage startups. From curating welcoming, functional workspaces to launching a well-capitalized startup from the ground up, I’ve led initiatives that blend strategy, storytelling, and execution.
Clients rely on me to name their ventures, develop standout branding, craft go-to-market strategies, and build communications that resonate. I’m equally comfortable driving revenue growth, streamlining operations, or guiding organizations toward sustainable impact.
In addition to client work, I’ve launched two mission-driven entities of my own—both rooted in equity and focused on improving systems for underserved communities.
Whether scaling an idea or refining a brand, I bring sharp insight, creative clarity, and results that stick.
Selected Work
From branding to strategy to narrative development, I bring organizations to life with purpose and precision. Below are a few of the projects I’ve shaped from vision to voice:
Birthing the Magic Collaborative
Founder
Developed full brand identity including name, logo, tone, and mission messaging. Created the marketing strategy and lead community engagement for a growing perinatal education nonprofit centering Black birthing people.
Dr. Shalon’s Maternal Action Project (DSMAP)
Chief of Staff & Brand Architect
Refined the organization’s visual identity, positioning, and strategic narrative. Crafted messaging for national visibility and designed community-driven programming with an equity lens.
Personal Brand + Strategic Positioning
Guided the development of a cohesive personal brand for a national maternal health advocate, including logo creation, digital presence strategy, and keynote speaker positioning.
Founder & Brand Strategist
Conceived and launched this national maternal health initiative to raise awareness around obstetric violence and push for safer, more equitable birth outcomes. Led every aspect of development, from naming and brand design to messaging, web content, and strategic partnerships. Recruited collaborators across disciplines and created powerful educational content to spark culture shift and community dialogue.
GRAMMS™: Grandmothers Rallying Against Maternal Mortality Sisterhood
Program Co-Creator & Strategic Lead
Named and developed this national support program for Dr. Shalon’s Maternal Action Project. The purpose is to provide emotional support for women who’ve lost daughters or loved ones to maternal complications. Crafted the curriculum structure, workshop themes, and branding.
CommuniTEA 4 Change & CommuniTEA 4 Kids™
Initiative Co-Creator
For Dr. Shalon’s Maternal Action Project, designed the naming, branding, and engagement strategy for these healing-centered community forums. Ensured cultural resonance and emotional impact through inclusive language and imagery.