Selected Work
My work reflects more than three decades of experience across healthcare, corporate strategy, nonprofit leadership, brand development, and community-centered engagement.
Across roles and projects, I have helped shape ideas into clear messages, trusted brands, meaningful programs, and strategic initiatives that move people to listen, participate, and act.
From healthcare education and maternal health advocacy to personal branding, nonprofit positioning, campaign development, and community engagement, my work is grounded in strategy, relationships, cultural insight, and execution.
I support leaders and organizations in naming the work, clarifying the message, building the brand, developing the strategy, and creating the tools needed to move from vision to implementation.
Areas of Experience
Healthcare Strategy and Professional Engagement
Brand Positioning and Messaging
Nonprofit Strategy and Program Development
Maternal Health Advocacy and Education
Campaign and Initiative Development
Speaker Positioning and Personal Brand Strategy
Partnership Development and Community Engagement
The projects below represent a range of work I have shaped through strategy, messaging, naming, brand development, program design, and execution.
Birthing the Magic Collaborative
Co-Founder, Brand Strategist, and Executive Lead
Developed the organization’s name, brand identity, messaging framework, tone, and public-facing narrative. Built the strategy for a growing 501(c)(3) nonprofit focused on curating free virtual, perinatal education for Black birthing people and those who care for them.
The work included community engagement, educational programming, partnership development, digital content strategy, and trusted messaging designed to make critical perinatal information more accessible, culturally grounded, and actionable.
Dr. Shalon’s Maternal Action Project (DSMAP)
Chief of Staff and Brand Architect
Refined the organization’s positioning, visual identity, public messaging, and strategic narrative. Supported national visibility, community engagement, program development, and culturally grounded communications for an organization focused on advancing Black maternal health.
This work involved shaping the language, structure, and strategy for key DSMAP initiatives, such as GRAMMS™ and CommuniTEA 4 Change™.
Executive Brand Strategy
Guided the development of a cohesive personal brand for a corporate finance executive. The work included digital presence strategy, logo direction, executive positioning, speaker bio development, messaging, and visual identity guidance to support a polished, credible, and aligned professional presence.
This project reflected the importance of clarity, sophistication, and consistency when translating a senior leader’s experience into a public-facing brand.
Founder and Brand Strategist
Conceived and launched a national maternal health initiative focused on raising awareness around obstetric violence and advancing safer, more respectful birth experiences.
Led the naming, brand strategy, messaging, web content, campaign development, partner outreach, and educational content strategy. Recruited collaborators across disciplines and shaped the initiative to support public awareness, community education, and culture change.
GRAMMS™: Grandmothers Rallying Against Maternal Mortality Sisterhood
Program Co-Creator and Strategic Lead
Named and helped develop this national support program for Dr. Shalon’s Maternal Action Project. Grandmothers Rallying Against Maternal Mortality Sisterhood ~ GRAMMS™ supports women who have lost daughters or loved ones to maternal complications through emotional support, coping resources, parenting and child development conversations, and light advocacy.
Shaped the program structure, workshop themes, messaging, and brand language with care, cultural resonance, and emotional sensitivity.
CommuniTEA 4 Change & CommuniTEA 4 Kids™
Naming, Strategy, Funding, and Event Development
Named CommuniTEA 4 Change™ and shaped the strategy for a healing-centered community initiative under Dr. Shalon’s Maternal Action Project.
The work included securing funding, recruiting community and organizational leaders, building engagement around the initiative, developing the event framework, and managing all aspects of planning and execution.
CommuniTEA 4 Change™ creates warm, culturally grounded forums for conversation, connection, reflection, and action. The initiative reflects the power of bringing people together in spaces where difficult conversations can be had with honesty, humanity, and purpose.